The Editor’s Notes
A Better News Service
The concept for my company was a team effort. After chatting with local journalists at a marketing expo, founder Zoe Way wanted to create a business where marketers and copywriters could work together to create a message that clients could genuinely get behind while driving sales for that client. Tired of the continuous process of finding clients, wooing them into hiring her for projects and then having to start over again once the project was complete, she dreamed of a better way.
“serious newswriting chops and a fabulous sense of humor”